Humanity is connected like never before. In fact, recent white papers have concluded that the proverbial “six degrees of separation” is now down to four because of social networking and mobile phones. It’s not hard to imagine that the true promise of a connected society is people helping each other.
Let’s Help Each Other
Using Jelly is kinda like using a conventional search engine in that you ask it stuff and it returns answers. But, that’s where the similarities end. Albert Einstein famously said, “Information is not knowledge.” Knowledge is the practical application of information from real human experience.
Jelly changes how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving information with algorithms. Also, it has the added benefit of being fun. Here are the three key features of Jelly.
Friends follow friends.
Jelly works with your existing social networks.
Jelly is designed to search the group mind of your social networks—and what goes around, comes around. You may find yourself answering questions as well as asking. You can help friends, or friends-of-friends with their questions and grow your collection of thank you cards. It feels good to help.
Paying it “Forward”
There is strength in weak ties.
My mom used to say, “It’s not what you know, it’s who you know.” Any question on Jelly can be forwarded outside the app—to anyone in the world. Maybe your friend, or even your friend’s friend doesn’t have the answer. However, your friend’s friend’s friend just might. It’s a small world after all.
Point, shoot, ask!
Questions with images deepen their context.
In a world where 140 characters is considered a maximum length, a picture really is worth a thousand words. Images are in the foreground of the Jelly experience because they add depth and context to any question. You can crop, reframe, zoom, and draw on your images to get more specific.
How Does Jelly Work?
Say you’re walking along and you spot something unusual. You want to know what it is so you launch Jelly, take a picture, circle it with your finger, and type, “What’s this?” That query is submitted to some people in your network who also have Jelly. Jelly notifies you when you have answers. (See video.)
No matter how sophisticated our algorithms become, they are still no match for the experience, inventiveness, and creativity of the human mind. Jelly is a new way to search and something more–it makes helping other people easy and fun. We hope you find Jelly as useful and rewarding as we do.
—Biz Stone, Co-founder and CEO