Jelly, One Week In
Today marks a week of Jelly being in the Apple App Store and on Google Play. Our Tuesday post and Tweet attracted lots of buzz and on Thursday Apple featured Jelly as one of the “Best New Apps” and as an “Editors Choice.” These combined to help make our launch very successful.
However, an amazing spike like this also means that our numbers will drop dramatically. Jelly will fall off the top free apps charts, reporters will stop writing about us, and we’ll begin the long, slow, organic growth climb that every startup faces. We’ve just arrived at the starting line of our long haul.
Even though Jelly has only been “out in the wild” for one week, people are helping with their own specific knowledge, experience, and opinions. Some folks are just kicking the tires, others are jumping right in with real intent. Here are a few interesting ways we’ve already seen people using Jelly.
Colin Raney checkmated @simeons. Benjamin Stein got photography advice. Katie Stanton got Saudi fashion tips. The first life was saved via Jelly (a spider’s—not Mark Zuckerberg’s). The home improvement chain, Lowe’s helped @ECava learn how to hang art on a brick wall. Marina Zhao translated a relic.
The Hybrid Network
Aside from these examples, the network over which they travel is interesting. Jelly offers people a hybrid network of both Facebook and Twitter—queries and their responses are routed through and among both as if they are one. We expect this to grow more compelling with additional networks.
In addition to more networks, our product and feature pipeline is chock full. Our small team launched with what we thought was the most basic version of Jelly. Doing that meant we had to hold back a bunch of features we’re excited to release. Now that Jelly is out, we’ll work hard to update it often.
Thanks to everyone who downloaded and tried Jelly. Also, thanks for the feedback and opinions we saw on Twitter, Facebook, blogs, and Jelly itself. Our mission is singular: Jelly Helps People. We’re listening and watching for patterns so we can tune the system to be as helpful as possible.
—Biz Stone, Co-founder and CEO