Big News—Pinterest Acquires Jelly!

Pinterest has acquired Jelly

Ben Finkel and I co-founded Jelly four years ago to create a human powered search engine. We’ve accomplished that with our tiny little team — despite a pivot and an un-pivot. works as we dreamed it would. We’re proud of the work, and we’re proud of our team. We’re proud of our company culture, and we’re proud of all the Helpers who signed up.

My advice to entrepreneurs when raising another round, as Jelly was about to do, is to consider acquisition offers. Reasons for accepting vary. One reason is getting your work to millions of people right away. Ben and I deliberated and decided to take my own advice. Interest came from several companies. Among those companies was Pinterest. We talked.

I was familiar with Pinterest. As an angel investor, I put money into Pinterest years ago. When we talked about Jelly joining forces with Pinterest, things got really interesting. Their mission was astonishingly similar to ours. Human powered search, a subjective search engine, and discovering things you didn’t know you need to know. These are all key to Jelly!

Not only that, Ben Silbermann and Evan Sharp have found wild success yet remain approachable and down-to-earth. The more we talked, the more we realized we had the same interest in re-imagining search. We were finishing each other’s sentences. It became clear that for both companies, the best path forward was for Pinterest to acquire Jelly Industries.

We’re still working out details, so there are unknowns. Will Jelly remain separate, or integrated somehow? Nevertheless, we are incredibly enthusiastic and certain, that this is the best decision for the future of human powered search and discovery. Jelly plus Pinterest is an exceedingly powerful match. A new adventure begins!

Biz Stone,
Co-Founder and CEO,
Jelly Industries Inc.

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